Byredo

Founded in 2006 in Stockholm by Ben Gorham—a former basketball player turned self-taught perfumer—Byredo is one of today’s most popular global brands known for its fragrances, makeup, home goods, and accessories. With the desire to translate memories and emotions into unique experiences, Byredo is an innovative force in modern luxury.

Written by Ben Gotham, this volume explores the brand’s heritage and identity, with such entries as Art, Eyes, Paris, and Water. Readers discover iconic candles and fragrances, hit collaborations, and boundary-breaking campaigns. Photography by some of fashion’s luminaries—including Craig McDean, Paolo Roversi, and Inez & Vinoodh—illustrates Byredo’s singular universe.