ArdAzAei: Fashion’s latest architect

Beauty is revealed from within!

Led by the artistic direction of Bahareh Ardakani, Paris saw the arrival of the designer who takes inspiration from gemology!

Boldly founded in 2018 by the Swedish-Iranian artistic director Bahareh Ardakani and her partner in Stockholm, ArdAzAei made its debut at Paris Haute Couture Week in 2022. And established its atelier in Paris shortly after.

The design philosophy of the maison is informed by an encounter with the sublime during Ardakanis studies in gemology; the revelation that a gems outer radiance is a reflection of the eternal time that is gathered in its interior.

ArdAzAei applies this way of seeing to high fashion so that every piece has two sides: its inner world, and its outer appearance. It is through the attention paid to an outfit’s inner world that its outer radiance is revealed.
— About ArdAzAei

The Autumn/Winter 2024 Paris Collection:

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